Business Presentations

Omni-Channel / Master Data Management

Join our Omni Channel and Master Data Management leadership team for an informative panel discussion. Tractor Supply Company continues to evolve our anytime, anywhere, anyway customer experiences by digitizing our business furthering our eCommerce and Omni-Channel capabilities driving connections with our stores and conveniences for our customers.  Join Kevin Koenig, Omni-Channel DMM, Rick Polly, Director of Omni Channel Product Management and Laura Autrey, Director of Master Data Management as they share new and future digital enhancements that are driving a seamless customer experience. You will learn more about how you can be a part of our Omni-Channel strategy to grow our business and enhance our customer experiences to allow customers to shop Anytime, Anywhere, Anyway they choose.

Fusion / Side Lot / FAST

Learn about Tractor Supply’s journey to transform the shopping experience through our Fusion and Side Lot programs.  These store transformations will fuel our growth by staying true to our heritage and aligning what our traditional customers deserve, while appealing to new customers and providing an experience they expect.  Learn about how you and your teams can partner with us as we continue to offer new experiences and services to our customers through these transformations. Additionally, Michael Diedrich will provide an update on the progress of our Field Activity Support Teams (FAST).  Almost a year into the program, FAST continues to support the Stores in creating a legendary in-store experience for our Customers through best in class merchandising execution.  During this session you will learn the value that FAST brings to our Vendor partners and how we will continue to optimize the program to add even more value.

TSC Supply Chain – Where do we go from here...

15 months since the start of the pandemic a sustained increase in demand, coupled with a  shortage of seemingly everything, have created an opportunity to re-imagine our collective supply chains.   The team will share an updated industry outlook, TSC’s future initiatives to keep up with growth, and expectations to improve service levels.

Neighbor's Club 2.0:  Engaging Our Most Valuable Members Through Loyalty and Digital

With the expansion of our Loyalty program to enhance Member benefits and accelerated investments in Digital & Social, join this dynamic session to learn more about:

  • Shifts in media consumption and evolution of our marketing approach
  • Using customer data and insights to drive customer engagement
  • Creating legendary experiences though personalization
  • Re-launch of Neighbor’s Club (initial findings and upcoming priorities)